Surprising New Revelations of Top Companies Paying to Sneak Through the AdBlock Filter

AdBlock Plus is a popular service which enables users to surf the web without having to deal with annoying banners ads, pop ups, and video ads. The service is a popular browser extension, and according to technology magazines, has been downloaded over 300 million times. Most private users and organizations use AdBlock to hide those distracting pop-ups and flash adverts which appear while one is browsing online. But according to an eye-opening report, there are many companies that are allegedly paying the company to get around their own AdBlock service.

While the list of the companies paying AdBlock Plus is long, there are a few big names which stand out amongst the rest. For instance, internet companies such as Amazon, Google and Microsoft are all amongst those who pay AdBlock Plus to get around their service.

According to the recently published report on the Financial Times, AdBlock Plus receives money for allowing companies to be added to its “Whitelist.” In this way, companies such as Microsoft, Google, and Amazon are able to display their ads without interruption or being blocked by the AdBlock Plus feature. While it was rumored that major tech companies were paying AdBlock Plus to get through its filters, the latest FT report sheds some light on the whitelisted websites.

According to recent technology news, AdBlock Plus is a commonly used feature in both Firefox and Chrome browsers and not only blocks ads, but also the websites which rely on advertising for its revenue. The ad-blocking service has previously come under fire by many companies who do not approve of its services. Not too long ago, a handful of German publishers had even taken the startup, Eyeo GmbH, the creator of AdBlock Plus, to court.

What needs to be mentioned here is that AdBlock Pro is actually filling in a vacuum which has been created by the sloppiness of advertising agencies and organizations which should be coordinating online advertising. In a way, the rise of ad blocking services is just the offspring of two trends, one of which is the continuing deflation of digital ads economics and the growing trend of using ad exchanges, both of which are pushing prices even lower.

On the other hand, the need for the total blockage of online ads, like the business model that AdBlock Plus is built upon, could indeed be a threat to the ecosystem, and is one which needs to be dealt with decisively. Coming back to the topic at hand, the major companies that are in fact paying AdBlock Pro to get around its blocking services cannot be described as bribe and is perfectly legal according to law experts.

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