Tips for Using Real Estate CRM Software
As a real estate agent, once you start using real estate CRM software, you’ll find that it will be useful to you in a variety of different ways.
Manage a List of Leads
Most real estate agents want to keep track of leads and stay in touch with past clients, but they end up with contact information for these people scattered everywhere. Past clients are a bit easier to track because you’ve developed a real relationship with them. But, new leads often end up being tracked on yellow stickies, paper napkins, notes in your smart phone, emails from your website and phone message slips.
Needless to say, without an organized way to manage leads, the odds of them turning into clients is almost non-existent. Establish a habit of adding leads to your customer relationship management (CRM) software as soon as you get the lead. That’s very easy to do with today’s real estate CRM software because you can use the software right from your own smart phone.
Integrate with Real Estate Text Marketing Software
If you’re not getting the volume of leads you want, consider implementing real estate text marketing software. With this software, you can import the information for your listings, then attach a sign rider with your personal phone number on your yard signs.
When a buyer calls the number, they automatically receive information about the listing right on their smart phone. In addition, you’ll receive their telephone number via text message and can contact them, probably while they’re still looking at your listing.
Ordinarily, that type of a lead might end up as a note on your smart phone, which you may never get a chance to follow up on. But, with real estate CRM software that is accessible from your smart phone, you can quickly set up a profile for the buyer and start the lead nurturing process before you even get back to the office.
These are just a couple examples of how you can use your CRM. Make sure you grow your business by using technology to expand your capabilities.
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